HY.AM STUDIOS

Capturing the suffocating humidity of q***r heartbreak in Happy Together, weaponizing a California Dreamin’ tape in Chungking Express: how a former TV writer became the patron saint of unrequited love and redefined the visual language of modern romance.

February gives us straws to survive the icy cold.

Sport sets the scale: the Winter Olympics and the Super Bowl dominate global attention. This year’s Halftime Show stars Bad Bunny, with Green Day joining as a special guest - spectacle with attitude.

Cinema turns inward. Wuthering Heights lands on Valentine’s Day, with Jacob Elordi and Margot Robbie delivering high drama that works just as well beyond the date itself. Marty Supreme finally arrives in Germany after a tightly controlled hype cycle, putting Timothée Chalamet back in focus. Berlin takes the spotlight as the Berlinale draws global attention, reinforcing the city’s role as a cultural nerve center.

Fashion month begins. February signals the start of the international circuit, with anticipation already building toward Demna’s debut season, expected in March.

Music Peaches returns with new music and a long-awaited tour. Charli XCX sharpens the month’s intensity with a new release and movie “The Moment” - promo started strong.

Art closes the loop. Tracey Emin at Tate brings raw intimacy to the forefront—confessional, exposed, and uncompromising. In a month driven by spectacle and desire, her work cuts through with emotional precision

in all good tradition – what it’s all about: running together.

absolute joy to see our campaign for across town, catching the faces of our runners in motion and our partners working and cheering on the sidelines. why we do what we do. love to everyone involved.