Glispa

👀 This week we highlighted Mobile Gaming as the ‘new Social Network’…

👉 But, what does that EVEN mean?

👉 And what impact does it have for advertisers?

Well, it all comes down to ‘social features’—interactive elements that create an engaged community of users. (Not unlike any other SM channel such as Instagram, Twitter, Tik Tok or Facebook.)

And now’s the PERFECT time for advertisers to increase turnover—because gaming’s no longer about pure entertainment—but real, lasting, meaningful connections…

Here’s how it works:

1️⃣ Activity Feeds – make it possible for users to share their experience, and that of others. Plus, they serve as a customer support channel, giving users real-time answers to their problems…

2️⃣ In-Game Chats – mean users NEVER need to switch apps to message their friends… And they can meet new players in a few clicks.

3️⃣ Push Notifications – Just like SM, players are notified when they’re mentioned in a post, receive a gift from a friend (or when it’s their turn to play.)

4️⃣ Guilds – Helps players build communities based on interests, playing styles, and levels of engagement.

The bottom line? Social features create a strong sense of community within the app, motivating users to invite friends…

Which in turn, boosts user acquisition and retention rates!

Want to harness mobile gaming? Contact us today ➡️ https://www.glispa.com/contact/

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Sending sooo much love to all our friends, colleagues and clients around the world. ❤️❤️❤️

We’re signing off for now, but we’ll be back with some SUPER juicy goodness for you in January. 👊

And we can’t wait to reveal:

⭐ Our rebrand (and what it means for you)

⭐ Value packed tech tips from the frontline of mobile advertising

⭐ Stories and secrets as our team goes under the spotlight

Yep, we’re mobile advertising trailblazers and we want you with us!

So, hit follow now—and make sure you never miss a thing… 🙌

Want to know how to win the ad space you need—with total ease and confidence?

Follow the link to find out ➡️ https://www.mobfox.com/insights/ortb-mindblowing-framework-changes-the-game

So, what’s the secret?

Well, we can tell you now, it’s NOT about buying fixed price ad space in advance…

But it is about getting the highest possible price for your ad placements…

And making sure the right audience sees them!

Read now to find out ➡️ https://www.mobfox.com/insights/ortb-mindblowing-framework-changes-the-game

Well, we can tell you now, it’s NOT about buying fixed-price ad space in advance…

👉 Need to optimize your media buying and increase ROI? Here are 5 tips on how to do it 👉 https://www.mobfox.com/insights/5-tips-for-an-efficient-media-buying-strategy
Now, here’s the deal…

There are 2 types of Media Buying. Manual (direct) or with the help of technological tools (programmatic).

Programmatic advertising goes back almost 30 years 🤯 when the web’s very first banner ad made its debut on the internet. Back then, there was no competition, but now? Well it’s a different story.

So, here are our 5 Top Tips to help keep the process simple (and effective):

1️⃣ Remember… Data is your friend

2️⃣ Where your ad will appear, check the media and its relevance for the marketed application

3️⃣ Stay on budget

4️⃣ Track and optimize

5️⃣ Be patient!

Want to find out more? Read the full post here! 👉 https://www.mobfox.com/insights/5-tips-for-an-efficient-media-buying-strategy

👀 Can you guess the 3 top industries that’ve seen a colossal leap in sales this year?!

Yup, you guessed it…

🥂 54% Restaurants
👗 40% Apparel and Beauty
👩‍💻 36% Electronics

So what’s their secret?

🤯 Well, it’s all down to mobile marketing!

Now, if you’d love to be a part of those numbers, it’s simple…

Call us today! 👉 https://www.glispa.com/contact/