Projective Technology

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝘂𝘁𝗴𝗿𝗼𝘄𝘀 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘀𝗲𝘁𝘂𝗽 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁? 🛠️🎬

That was the challenge ZDF Digital faced: manual archive work, limited flexibility, growing demands for remote collaboration, and too much avoidable strain on IT.

After selecting Qumulo as their new storage solution, the ZDF Digital team chose Strawberry as the Production Asset Management layer on top, bringing more structure, reliability, and control to daily operations.

As Christian Koch, former Head of IT at ZDF Digital, put it: 🎤 "𝘞𝘩𝘦𝘯 𝘸𝘦 𝘧𝘪𝘳𝘴𝘵 𝘴𝘢𝘸 𝘢 𝘥𝘦𝘮𝘰 𝘰𝘧 𝘚𝘵𝘳𝘢𝘸𝘣𝘦𝘳𝘳𝘺, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘢𝘮𝘢𝘻𝘦𝘥. 𝘐𝘵 𝘴𝘰𝘭𝘷𝘦𝘥 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘥𝘪𝘥𝘯'𝘵 𝘦𝘷𝘦𝘯 𝘬𝘯𝘰𝘸 𝘸𝘦 𝘩𝘢𝘥!"

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆'𝘀 𝘄𝗲𝗯 𝗰𝗹𝗶𝗲𝗻𝘁 𝗽𝗿𝗼𝘃𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮 𝗴𝗮𝗺𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗿, making remote reviews faster and helping teams move production forward with greater speed and efficiency. 🚀

For ZDF Digital, "𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘗𝘳𝘰𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘪𝘴 𝘭𝘪𝘬𝘦 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘱𝘦𝘦𝘳 𝘵𝘦𝘢𝘮 𝘵𝘩𝘢𝘵 𝘵𝘳𝘶𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘰𝘶𝘳 𝘢𝘤𝘵𝘶𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴."

Read the full story here: projective.io/zdf-digital-strawberry-workflows

How ZDF Digital Mastered Remote Workflows with Strawberry See how ZDF Digital used Strawberry to secure reliable storage, empower remote collaboration, and simplify media search. Read the full case study.

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗲𝘁𝘂𝗽 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗮 𝗯𝗶𝘁 𝗽𝗮𝘁𝗰𝗵𝗲𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿?

Check out the latest IAMT Journal for some real talk from Projective’s Product Owner and Co-founder, Marco Stahl about where AI fits into everyday post-production workflows.

He puts it plainly: 🎤 "𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘦𝘵 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴."

Here’s what stands out:
🔷 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗮 𝗺𝗮𝗴𝗶𝗰 𝗳𝗶𝘅. If your tools and folders are a mess, AI will just multiply the headaches.
🔷 𝗦𝗼𝗹𝗶𝗱 𝘀𝗲𝘁𝘂𝗽 𝗳𝗶𝗿𝘀𝘁. A clean, secure, centralized system is what actually lets AI do its job.
🔷 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹. Features like smarter search, clip pulls, and safe transcriptions save real time and hassle.

Fed up with duct-taping new apps onto old problems? 🛠️ Marco’s article in the Q1 2026 issue breaks down what works if you want AI that actually helps. 🤖📘

Read the full article on page 44 here: https://theiamt.org/wp-content/uploads/2026/04/Journal-136-DIGITAL.pdf?v=12470fe406d4

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗼𝗳𝘁𝗲𝗻 𝗴𝗲𝘁 𝘀𝘁𝘂𝗰𝗸 𝗼𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺—𝗮𝗻𝗱 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲𝗺? 🔄

At the NAB Show 2026, our CEO Derek Barrilleaux caught up with Stan Moote from the recently rebranded IAMT to talk about the rapid pace of the industry and the heavy burden of tech debt on editing teams.

Getting an entire team of editors to completely change how they work is incredibly difficult. But as Derek points out: "𝘊𝘩𝘢𝘯𝘨𝘦 𝘪𝘴 𝘩𝘢𝘳𝘥... 𝘞𝘦 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘣𝘺 𝘣𝘦𝘪𝘯𝘨 𝘴𝘰 𝘰𝘱𝘦𝘯 𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘢𝘨𝘦 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵."

It all comes down to automation, flexibility, and efficiency. 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲 𝗹𝗼𝗰𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗿𝗶𝗴𝗶𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗵𝗮𝘁 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗼𝗿 𝗺𝗮𝗸𝗲𝘀 𝗳𝘂𝘁𝘂𝗿𝗲 𝘂𝗽𝗴𝗿𝗮𝗱𝗲𝘀 𝗽𝗮𝗶𝗻𝗳𝘂𝗹.

By keeping your architecture open, you can easily adapt to whatever the future of post-production brings. 🔓

Watch the full interview here: https://youtu.be/qlZNFu83C5c

IAMT Interviews Projective at the NAB Show 2026 Our CEO, Derek Barrilleaux, talks to the IAMT about our approach to production asset management at a pivotal moment for the industry. Derek explains what set...