Projective Technology

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘀𝗲𝘁𝘂𝗽 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗮 𝗯𝗶𝘁 𝗽𝗮𝘁𝗰𝗵𝗲𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿?

Check out the latest IAMT Journal for some real talk from Projective’s Product Owner and Co-founder, Marco Stahl about where AI fits into everyday post-production workflows.

He puts it plainly: 🎤 "𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘨𝘦𝘵 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴."

Here’s what stands out:
🔷 𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗮 𝗺𝗮𝗴𝗶𝗰 𝗳𝗶𝘅. If your tools and folders are a mess, AI will just multiply the headaches.
🔷 𝗦𝗼𝗹𝗶𝗱 𝘀𝗲𝘁𝘂𝗽 𝗳𝗶𝗿𝘀𝘁. A clean, secure, centralized system is what actually lets AI do its job.
🔷 𝗞𝗲𝗲𝗽 𝗶𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹. Features like smarter search, clip pulls, and safe transcriptions save real time and hassle.

Fed up with duct-taping new apps onto old problems? 🛠️ Marco’s article in the Q1 2026 issue breaks down what works if you want AI that actually helps. 🤖📘

Read the full article on page 44 here: https://theiamt.org/wp-content/uploads/2026/04/Journal-136-DIGITAL.pdf?v=12470fe406d4

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀 𝗼𝗳𝘁𝗲𝗻 𝗴𝗲𝘁 𝘀𝘁𝘂𝗰𝗸 𝗼𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺—𝗮𝗻𝗱 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗯𝗹𝗮𝗺𝗲 𝘁𝗵𝗲𝗺? 🔄

At the NAB Show 2026, our CEO Derek Barrilleaux caught up with Stan Moote from the recently rebranded IAMT to talk about the rapid pace of the industry and the heavy burden of tech debt on editing teams.

Getting an entire team of editors to completely change how they work is incredibly difficult. But as Derek points out: "𝘊𝘩𝘢𝘯𝘨𝘦 𝘪𝘴 𝘩𝘢𝘳𝘥... 𝘞𝘦 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘣𝘺 𝘣𝘦𝘪𝘯𝘨 𝘴𝘰 𝘰𝘱𝘦𝘯 𝘢𝘯𝘥 𝘴𝘵𝘰𝘳𝘢𝘨𝘦 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵."

It all comes down to automation, flexibility, and efficiency. 𝗬𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲 𝗹𝗼𝗰𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗿𝗶𝗴𝗶𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗵𝗮𝘁 𝘀𝗹𝗼𝘄𝘀 𝗱𝗼𝘄𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗼𝗿 𝗺𝗮𝗸𝗲𝘀 𝗳𝘂𝘁𝘂𝗿𝗲 𝘂𝗽𝗴𝗿𝗮𝗱𝗲𝘀 𝗽𝗮𝗶𝗻𝗳𝘂𝗹.

By keeping your architecture open, you can easily adapt to whatever the future of post-production brings. 🔓

Watch the full interview here: https://youtu.be/qlZNFu83C5c

IAMT Interviews Projective at the NAB Show 2026 Our CEO, Derek Barrilleaux, talks to the IAMT about our approach to production asset management at a pivotal moment for the industry. Derek explains what set...

𝗢𝘂𝗿 𝘄𝗼𝗿𝗹𝗱-𝗳𝗮𝗺𝗼𝘂𝘀 𝘀𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝘀𝗼𝗰𝗸𝘀 𝗮𝗿𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗴𝗹𝗼𝗯𝗲𝘁𝗿𝗼𝘁𝘁𝗶𝗻𝗴! 🍓✈️

From city streets to race tracks, we love spotting them out in the wild.

Recently, they were seen exploring Cologne...

And crossing the finish line at the Frauenlauf Berlin Women's race. 🏅👟

Do you own a pair of our coveted Blue Strawberry socks?
Show us where they take you: share your photos with us! 🌎📸

We are kicking off a fun new project today! 🧦

Introducing Strawberry Trails 🍓🗺️, a brand new photographic series by Projective!

If you recently got your hands on a pair of our popular Blue Strawberry socks, we'd love to see where they travel.

First in the series: our colleague John Harris showing off his pair while taking in the spectacular views at Zion National Park after the NAB Show

Next stop, London for MPTS! 🇬🇧

𝗙𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗺𝗲𝗱𝗶𝗮 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 𝗰𝗼𝘀𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺𝘀 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝗹𝗼𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆.

freispace and Projective are teaming up at MPTS 2026 to deliver a fully integrated solution for modern post-production.

By uniting facility planning with intelligent storage access, we provide the operational transformation your facility needs to scale.

Stop by our stand to see how we leverage AI and media intelligence to eliminate manual logging, automate complex workflows, and drive immediate ROI.

Take control of your post-production pipeline. Read the full announcement and 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝗺𝗼 to see the platform in action: https://projective.io/freispace-projective-joint-showcase/ 🚀 ⚙️ 💡