Ethical Emails

Two weeks ago I went through a rough dental surgery... the kind of surgery that later fills your mouth with criss-cross, over and under stitches that can drive even the most serene person totally insane.

Yesterday I finally got those damn things out.

But as I sat in the vinyl-covered dentist's chair yesterday, I got some unexpected news that rocked my world.

Why am I telling you this?

Cause on Friday, I'm going to tell the whole story in my weekly newsletter (without the disgusting parts, I promise!).

More importantly, I'm going to share my conclusions from this little devastating incident and why it matters to *your* business, and suggest some quick fixes that you can apply to your email copy immediately.

Want to read it yourself?

Sign up on the link in the first comment.

You know what's really heartbreaking? 💔

Kicking some serious ass for your client just to get a short and dry testimonial from them.

So how do you get those luscious testimonials that attract other ideal clients to you as if you were a damn magnet?

You guide your clients and ask them specific questions. And when you get their answers, you can go ahead and compile a dream testimonial. 🌟

Here are some of the questions I ask my clients when we're about to wrap up a project together:

▹ What was happening with your copy that led you to work with me?
▹ Before hiring me, what did you try doing to overcome that difficulty?
▹ Was there anything that surprised or delighted you when it came to working with me?

You know that a powerful testimonial can get you your next ideal client - So what are you waiting for?

Get those testimonials! 💪

What's one more question you'd ask your clients to get some more juice? 👇