Aydi - Field Operating System

At Fruit Logistica Berlin, Aydi’s Founder & CEO, Hassan Fayed, spoke about one of the most overlooked challenges in modern agriculture: where information comes from, and how it becomes actionable.

From government bodies and regulatory institutions to compliance frameworks, market requirements, and satellite-based earth observation data, agriculture today depends on multiple sources of truth. When that information is fragmented, delayed, or disconnected from daily operations, decisions slow down and risk increases across the entire value chain.

Hassan shared Aydi’s approach to field intelligence, building systems that make trusted information available, contextual, and usable across teams, regions, and operations. This enables growers, supervisors, and enterprises to act with clarity, confidence, and alignment, from field to export.

Join us at Hall 3.1, Stand D-31
Berlin, February 4–6

Fruit Logistica is live. We’re at Hall 3.1, Stand D-31 right now.

ORTH Teams is here. See how agronomic intelligence works across your entire operation - coordinated recommendations for supervisors, agronomists, and field teams making decisions together.

Our team is on-site to walk you through setup, team onboarding, and implementation. Get started with ORTH for free, plus $3000 in Teams credits available for visitors to test in their operations.

See you soon!

Hassan Fayed joins HBS Club of the GCC for a panel on Agritech for the GCC & Global South; exploring innovation, investment, and collaboration shaping the region’s food future.

He’ll be speaking alongside leaders from IFC - International Finance Corporation, the UAE Food & Beverage Manufacturers Group, and Omnivore to discuss how technology and intelligence are reshaping agricultural resilience.

Monday, December 8, 2025
6:30 PM – 8:30 PM (Dubai)
The Greenhouse by Chalhoub Group

Register here: ubqt.joinubqt.com