Touch Branding

Global campaign •• The Clear Choice is a B2B campaign showing why more and more winemakers are switching to Vinolok Glass Closures — and we knew it had to be more than just specs and charts.

So we travelled far and wide to collect first-hand stories from winemakers who’ve made the switch. Along the way, we captured authentic portraits and gained a deep understanding of their day-to-day work, challenges, and what truly matters in the cellar.

We brought together this knowledge and technical expertise to create a suite of materials — from a sustainable trade show stand and lifestyle-inspired magazine to a multilingual microsite. And yes, we even took the unusual step of using targeted social media to reach new winemakers ready for change.

Because when something works this well — it becomes the clear choice.