Henceforth.

Groag Residence is a project where contemporary architecture meets the legacy of Jacques Groag, respected Czech architect. The entire concept builds on his architectural language and reinterprets it through a calm, refined vision of contemporary living.

For Groag Residence, we created the complete brand ecosystem — from strategy and visual identity to website design, digital communication, and marketing materials. Every touchpoint was designed to reflect the same qualities as the architecture itself: clarity, elegance, timelessness, and restraint.

A project where architecture and identity were designed to feel like one continuous experience.

Creating a brand for a new place means, among other things, understanding the character of the place and the story that existed long before the buildings.

Metrostav Development approached us to shape the brand for their new signature residential destination, Bakers Court. We developed the brand concept, naming system, visual identity and website.

Our starting point was the history of the area. What is now a new urban neighbourhood was once defined by the industrialisation of bread production, led by the pioneering baker Odkolek, whose bakery helped shape the district’s growth. This same concept also inspired City Work Architects, who created the overall urban concept.

Rather than focusing on the mill itself, the concept celebrates the people and the craft behind it – the baker as a symbol of creation, progress and community. This idea led to the name Bakers Court, a place that honours the human heritage of the site while presenting a new metropolitan destination.

The brand system then expands across the development through a family of identities – The Baker, Baker Garden, Baker Row and Baker Pavilion – creating a unified destination while allowing each building its own character.