VML

🔥The Future 100: 2026 by VML is out and ready to download.

🌀 If you work with brands or communication, or just want a clear picture of where things are moving, this report brings it all together in one place. It’ll save you a lot of time you’d otherwise spend piecing things together from different sources.

👀 No hype. Just a clear view of what’s happening right now, and what’s about to show up everywhere.

✨️ Inside, you’ll find 100 trends across 10 sectors, from culture and technology to travel and hospitality, brands and marketing, food and drink, beauty, retail, luxury, health, and innovation.

🌎 It’s based on research across 16 markets, including the US, UK, China, India, Brazil, Japan, France, Italy, and the UAE, with insights from 15,000+ people worldwide, so the perspective is genuinely global.

👉 Download it on the VML website.

We’ll be going through it step by step and sharing the most interesting trends here.🚀

What is THE FUTURE 100: 2026?🚀

The Future 100 is a report by VML that brings together 100 changes and trends shaping the world around us right now.🔥

How we live, what we buy, and where things are heading.

It’s based on data from multiple countries and conversations with experts across different fields – from technology and culture to health and retail.

You can look forward to it.

Launching January 28 👀

Signing in.
 
Welcome to Terkas’ year as a Creative Strategist and Young Leadership Board member. (And a Senior Creative Strategist since this month, yay!)
 
So what was being part of YLB about? Leading one of the biggest creative agencies isn’t easy — and things are rarely as simple as they look. And don’t forget — context is king. 👑
 
Outside of work, Terka runs on curiosity. Shenanigans with friends, travelling, raves, drums, documentaries (full-on science, nature & history geek 🤓), board games and gaming. She has a secret freaky tattoo only a few know the meaning of. She’s a sucker for the Renaissance. She grew up on Donald Duck magazines and plush toys — and still believes in living life with childlike curiosity and love. ✨
 
And yes — carbonara for the win. 🍝
 
Signing off.