Mustard
Sdílet
15/09/2025
23% of riders wait for perfect weather.
We challenged them to see mud and rain not as obstacles, but as adventure. With Škoda, we built a campaign that invites cyclists to share their dirtiest rides — and wear the mud like a badge of honor.
https://youtu.be/2exEhjB6WKU?si=fm_Q7Ckr4A-DzVsS
"Nejhezčí cesty nejsou ty nejčistší." Po silničních kolech se Škoda spojuje s horskými Kampaň od Mustardu má změnit postoj nevyjet si na kole, pokud je venku špatné počasí.
It wouldn’t be a Le Tour de France without a side of Mustard. During this year’s campaign for Škoda, we tilted our focus from the pros to all cycling enthusiasts to find out what the Tour and cycling, in general, mean to them and gave them space to share stories, anecdotes, and tips for TdF-related sightseeing. We also regularly went live from the race’s sidelines, which proved to be exceptionally popular with We Love Cycling ’s Instagram audience. Until next year!
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Adresa
Vinohradska 22
Praha
12000
Otevírací doba
| Pondělí | 09:00 - 17:00 |
| Úterý | 09:00 - 17:00 |
| Středa | 09:00 - 17:00 |
| Čtvrtek | 09:00 - 17:00 |
| Pátek | 09:00 - 17:00 |
