McCann Prague

Public transport in the South Bohemian Region is undergoing a major visual transformation. 💚

For our client, the Integrated Transport System of the South Bohemian Region (IDESKA), we developed a new visual identity together with Planetary Prague. A unified green design is now gradually appearing on trains and will expand to buses operated by regional carriers across the region.

In its final form, up to 500 buses will share the same visual language, helping create a clearer, more consistent and easier-to-navigate public transport system for everyday travel.

👉 Read more about the project and its rollout here:
https://www.idnes.cz/ceske-budejovice/zpravy/ids-ideska-dopravni-system-jihoceskeho-kraje-autobusy-vlaky-mhd.A251205_881788_budejovice-zpravy_mrl

Photo credit: Jan Jakovljevič / MF DNES

Yesterday, Forum Media 2025 brought together some of the tons of inspiring voices in marketing and media — and we were glad to be there.

Our Chief Innovation Officer, Darko Silajdžić, joined Zuzana Horáková from Omnicom Media Group to talk about how brands can plan and sustain attention in a world where most campaigns go unnoticed. He also introduced McCann ALT, our new platform that unites strategy, creativity, data and technology to better respond to real human needs. ✨

We were also represented on the Effie Stage, hosted by Jan Suda, where Darren Hawkins, Head of Effectiveness Europe & UK at McCANN, shared how Aldi became the Pirates of social thanks to a bold and culturally relevant approach. 🚀

Curious about ALT? Reach out anytime.