Spectra

10 key points to know before decoupling production. Is production decoupling right for your business? Read our blog and find out more.

10 Key Points to Know before Decoupling Production Implementing production decoupling practices can be a big change for stakeholders. This approach will dismantle many of the working conditions between markets, agencies, suppliers and so on.

Wondering about the origins of Transcreation and whose needs triggered its existence? Read our blog to find out more.

The History of Transcreation The concept of transcreation is relatively new in the translation industry, gaining its registered trademark in 2000. The term was first used in the 1960s and 1970s in reference to creative translation services.

There has been a growing trend in production decoupling regarding how companies collaborate with their branding and creative production agencies. Read our blog and find out more.

The New Era of Production Decoupling As production decoupling models progressed, production houses began offering their services directly to clients, arguing that direct collaboration would guarantee centralised management, consistency throughout the brand and measurable efficiency.