Get Leads - Marketing Agency

Why is it important
to calculate Customer Acquisition Cost?

Running a digital business could be tough due to many influencing factors. A CEO or CMO has to plan a marketing strategy to scale the business and control revenue and see the potential profit but sometimes even increasing the number of sales leads to profit reduction, why is that?

Because one of the main metrics that should be under control or at least being worked with is customer acquisition cost (CAC).

Why many businesses don’t pay attention to that?

Perhaps, most of the digital companies calculate only ROI or ROMI as a total number of spending on marketing campaigns but what do they miss, and why the economy often does not converge and the desired profit does not come out?

CAC is the amount of money you spend for attracting one client, including all costs, such as the cost of PPC traffic, the salary of a sales manager, the cost of telephony, the cost of sending SMS, the cost of mailing via email, unlike CPA, CAC includes the costs not only of attracting a user but his conversion into a sale.

What can you do right now to improve your cost structure?

5 Tips to reduce CAC:

1. Analyse your customer throughout customer development to have the most qualified sales leads

2. Make an A/B test to analyze which marketing offer works better

3. Analyze the conversation rate of your website, landing page, market place or chatbot

4. Collect the data and feedback from your customers, chatbot can help you to be in touch through the messengers such as WhatsApp, Facebook, Instagram, Telegram, or online chat.

5. Keep customers coming back and purchasing new items or services, and use email marketing or chatbot to keep them updated about new offers or discounts

In the next article, we will go through the most important metrics for digital business.

How to reduce the sales cycle by AI communication chatbot?

Don’t have sales, don’t have a business!

Every company has its own sales cycle and time plays an important role. Consumers decide to purchase something fast or take time into consideration. While they make a description, they go through the stages such as:

1. Problem consideration
2. Product or services solutions
3. Price and value comparison
4. Decision making
5. Purchasing

Each stage has its own processes and time which means for a business to know precisely how their consumers behave in terms of understanding of sales process and communication channels.

Do your business struggle with sales plans monthly?

Every business tries to sell more items and first of all, we need to make marketing and sales funnels.

To bring your customer right to your best solution and sell your products, you need to reduce the number of clicks and collect data about your customer for segmentation.

What communication channels do we use every day on the telephone?

Messengers!

WhatsApp, Facebook messenger, Telegram, Viber.

AI communication chatbot can help to gather customer data with one click, to identify the needs and give them the opportunity to purchase right in the messenger!

And it’s not all the services that could be automated by AI chatbots. After purchasing made, customers may face some problems with products and could need help to support their questions.

AI chatbot can answer for most frequent questions and send helpful links or redirect operators which can reduce up to 90% of traffic questions.

Artificial intelligence chatbots can effectively scan databases using natural language processing tools that are adapted to engage consumers by providing the right information and products. In addition, AI chatbots are four times more effective than inexperienced workers which may influence sales very well.



Our marketing and IT team uses such technology last 3 years and show incredible results!

Just take a look at some study cases below:

https://drive.google.com/file/d/1JbWsu5ljhRrjCLBSBAspFfS94kl873he/view?usp=sharing

Do you know how much you spend on CRM, marketing, telephones, and salaries to engage and support customers?