Mindsquared

We are proud to announce our new Mind2FLO partnership as media and technology consultants for .
This collaboration will include an online media buying strategy from Mindsquared and will leverage the technology division of FLO.

         

Do našeho nákupního týmu médií hledáme kolegu na pozici Media Operations Administrator, který/á by pomohl/a odbavit kampaně pro různé mediatypy.
Pozice je vhodná i na poloviční úvazek, HO nebo pro rodiče na mateřské. Předchozí praxi nutně nevyžadujeme, hledáme hlavně pečlivost a spolehlivost.
Více o roli 👉 https://www.join.mind2flo.com/jobs/media-operations-administrator

Be mindful of the choices you make. Be Mindsquared.

Meet our new Global Digital Media Director, Radovan Manko, who brings to Mindsquared many years of an international experience in the business.
His task will be coordinating transnational activities and fulfilling global brand client needs.
"I like the clear vision with which Mind2FLO entered the market, including the ambition to the international scene. I was attracted by their progressive approach, which reflects the needs of clients on a global scale the world and at the same time builds on the connection with digital, data and technologies," says Manko to his perception of Mind2FLO.

Mindsquared: Globálním ředitelem digitálních médií je Manko Na pozici globálního ředitele digitálních médií divize Mindsquared skupiny Mind2FLO přichází Radovan Manko.

34, 9 billion crowns
That's the estimated net media investments in the Czech Republic in 2022. How to maximize earnings from these investments? 📈
That wasn't the only answer our Data & Development Director, Michal Šeda, gave in his lecture within Digisemestr last Saturday.
"The fragmentation of customers in terms of purchasing behavior and media consumption leads to increased demands on the complexity of the communication strategy and the effectiveness of media activities", says Michal.

Kytary.cz is number one Czech musical instruments and accessories e-shop. They also operate in 11 further European markets. Across these markets, Kytary needed an efficient way to increase awareness and incoming traffic, but with clear connection to generated business results. Here comes Mindsquared.

We manage a combination of static banners, branding and gifs in RTB together with YouTube ads and launch them across the markets. Our main decisive KPI is a 3-page-visit and we monitor the metric’s amount and value in both Google analytics and DV360 to ensure long-term overview of performance despite differences in cookies acceptance amongst the users. We combine brand-based and product-based creatives and monitor both short-term (CTR, COV) and longer-term impact in correlation with sales volumes.

💡 Results
Despite the general decline in Czech retail and e-commerce market in H1 2022, we have over-delivered our CT benchmarks by 77 % in Q1 and by 120 % in Q2. On top of that, we have helped promote Kytary’s own music festival Festiwall with attendance exceeding expectations.

Data play a fundamental part in the marketing world, but still, there are seen as the elephant in the room. 🐘 Our Data & Development Director Michal Šeda isn't afraid to talk about the importance of data, research, and how to use it effectively.
On October 22, Digisemestr students will have the opportunity to meet Michal at a lecture full of research and efficiency measurement.
Deadline of the application: 23th September. 💚