Amorfa

Kanagom is a traditional Czech brand of universal adhesives that has been on the market for 55 years. Its adhesives are designed for DIY and modellers, but they can also be used in any home or office. It glues almost everything together. Paper, textiles, wood, leather, and glass.

The packages now communicate with the adhesive focus rather than large logo. We used Fellix typeface by for this strong communication. The basic red colour is now highlighted and used across the entire visual identity. The main graphic element is unevenly cut paper, which lightens the visual and breaks the fears of imperfection. Illustrations are also based on this element. They make it clear at first glance what to use the glue for.

2022

Crisps, porridge, pretzels, dried fruit and many other packages for .cz 🥜🍫 Yummy!

We created lots of illustrations, background surfaces, additional graphic elements, colours atc. for various needs across the whole brand.

2021

The main goal of this brand was to bring new young customers. We made the whole identity bold and striking, with a premium looking typeface to reflect professional service and environment. Playing with clock handles helped us to create a memorable symbol.🕓

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