Whalebone

A strong cybersecurity product can still fail for one simple reason – nobody knows how to sell it. 🧩

Tomorrow, on March 17 at 1:00 pm, we are hosting Paul Miedl (Telefónica Germany) to talk through the ex*****on side of cybersecurity portfolio strategy – the decisions and mechanics that turn “a good idea” into adoption.

We will unpack:

– How O2 chooses cybersecurity investments alongside other digital services
– How they turn protection into an offer people understand and buy
– How sales teams get the playbook – segment, offer, moment, message
– What makes a cybersecurity offer sustainable over time, not just a launch spike

30 minutes + 5 minutes Q&A. ⏱️

Register free: https://eu1.hubs.ly/H0s3LTk0