AdOperator

Day 1 at iGB L!VE London flew by! 🇬🇧
Great conversations, productive meetings, and plenty of new ideas to bring back. Thanks to everyone who stopped by to say hello!
If you’re here today, let’s meet 🤝

AdOperator is heading to iGB L!VE London 2026.

Every year, iGB L!VE brings together professionals from around the world to gain insights into the trends and challenges shaping the future of the iGaming industry.

We’re excited to be part of it once again and look forward to meeting both familiar faces and potential new partners. If you’ll be in London on July 1–2, reach out to our Business Development Manager via LinkedIn https://www.linkedin.com/in/kangjuli/ and book a meeting in advance.

Let’s connect and talk business in person 🤝

June is dominated by one event: the FIFA World Cup. But that’s not the only opportunity to capture sports traffic 👇

⚽ Football
June 11 – July 19 – 2026 FIFA World Cup (the biggest sporting event of the year, massive global traffic, and premium CPMs)

World Cup key dates of June:
June 11-18 – Group Stage, Matchday 1
June 18-24 – Group Stage, Matchday 2
June 24–28 – Group Stage, Matchday 3
From June 28 – Round of 32 begins

🏏 Cricket
June 10-14 – ICC World Test Championship Final (UK, huge interest from India, Australia, England, and Pakistan)
June 12 – July 5 – ICC Women’s T20 World Cup (UK, one of the biggest women’s cricket events globally)
June 18 – July 18 – Major League Cricket (USA, growing cricket market with strong South Asian audience)

🎾 Tennis
June 4-7 – Roland-Garros Finals (FR, Grand Slam peak traffic)
June 15-21 – ATP Halle Open (DE, major Wimbledon warm-up event with strong EU audience)
June 29 – July 12 – Wimbledon (UK, global tennis audience and premium traffic)

🏀 Other
June 2–7 — Indonesia Open (ID, one of the biggest badminton tournaments and a major Southeast Asia traffic driver)
June 4–21 — NBA Finals (USA, basketball audience spike)
June 15–21 — World Boxing Cup: Stage 2 (CN, strong engagement across Asia)

Want to make the most of these traffic peaks? We’ve already shared practical tips on how to prepare campaigns for major sporting events.
Watch the video: https://youtu.be/SBWD0o8FuPg

The biggest sports betting traffic period starts June 11. Are your campaigns ready for the World Cup 2026? ⚽

Most brands wait until the group stage to launch − by then, CPMs are already 2-3x higher and the best audiences are gone, taken by brands that started earlier.

The prep window isn't during the tournament. It's now.

We’ve put together a practical iGaming campaign guide for advertisers − from audience building and retargeting to choosing the right formats for each stage.

Read it before your competitors do: https://adoperator.com/blog/post/2026-fifa-world-cup-advertising-guide-for-igaming-formats-timing-and-audience-strategy