RAV Target

How to transfer a grocery store to online

Not very ordinary, but very relevant case for Cyprus today - an online grocery store.
In conditions of strict quarantine, it’s better for everyone to stay at home. And you can provide your customers with all necessary products and essentials.

Simplify their task - make an online store with online payment and delivery. Quarantine will end, and customers will always use online services.

Brief instructions for moving the grocery store online:

1. Select web-platform to create an online store. For simple stores with a small volume of items will be suitable free platforms like Tilda, WordPress or Bitrix24.
2. Use templates and solutions inside the platforms, if you do not want to spend time on creating design, complex layout and programming.
3. Make pictures and descriptions the entire assortment. You will need this information to download the product catalog.
4. Write and download texts for all sections, add products with pictures and descriptions.
5. Configure CRM integration to capture every order and purchase history for each customer.
6. Connect to CRM all communication channels with clients: phone, email, feedback form form at the site, Facebook, Instagram, What's App, Viber.
7. Connect a payment system to the store to accept card payments. Or configure the payment via the link in SMS.
8. Select and enable the delivery service if you will use the services of some company.
9. Place a test order and verify that payment is being made and that it is correctly displayed in the system.
10. Set & start an advertising campaign on social networks. Meet online customers.

If you need any help with organizing all the indicated processes, write or call us:
[email protected]
96 888 320

Languages: Greek, English, Russian. We work at all cities of Cyprus.

Instructions on how to make your food business work online and set up delivery

Due to the law of the Cypriot authorities until 30.04, all public catering establishments in Cyprus can serve their customers only for delivery.

You had to close. You lose hundreds of euro every day, and your employees are left without work and guaranteed income.

What to do? How to transfer your business to online work and earn income?

1. Define a set of dishes that you could cook and deliver. Prepare a list with descriptions and photos. Do not include complex dishes that need to be cooked for a long time. Ordering ready-made meals online suggests that the process of preparing, packaging and delivering the order to the door should take no more than an hour.

2. Get disposable tableware and packaging materials. Observe sanitary conditions, accuracy and freshness. If a customer gets rumpled or out of order, he will not contact you again. If someone recovers from your food, you run the risk of being fined.

3. Make your business page on Facebook and Instagram. Create an account - add the phone number to which you will answer when making a call, the URL of the site, if you have one, opening hours and city, the exact address of the establishment. In the information about the company write the terms of the order and delivery, and the minimum order value and the cost of delivery, if any.

4. Add a photo of each dish with a short description and value to the photo gallery or display case. Under each photo write a phone number to call to make an order.

5. Set up ads on Facebook and Instagram. Select the desired audience, geography and language. Use mouth-watering pictures or videos for advertising. Write in the text about the terms of payment and delivery.

6. Answer the phone and mail. Carefully write down what your client ask for and keep it. On-line attention is focused on the details. If the client asks you not to put mayonnaise or some kind of spice in the dish, mark this separately and check before sending.

7. Re-qualify your waiters as delivery men. They will receive tips for delivery, and you will not lose workers for the period of quarantine.

8. Maintain your customer base in CRM (customer management system). Then none of the orders will be lost, and you will save all the contacts and taste preferences of your customers. This will help you in the future to make these people personalized offers.

If you need help in organizing of your online-business, delivery and finding clients on social networks, write / call us.

[email protected]
+357 96 888320

RAV Target is social media marketing agency. We promote businesses at social networks and help you to find customers.

= WHY RAV Target =

• We work for the result. Not just setting up ads, but helping you sell at Facebook and Instagram. Sometimes also at LinkedIn, if your company has customers there.
• We are small. That’s why we treat each client as the only one - reverent and attentive.
• We are flexible. We will carefully discuss the details with you and develop a convenient working scheme.
• We have international experience and projects from various spheres.

= WHAT can we do for your business? =

• Find your clients & boost your sales with the help of advertising at social networks: Facebook, Instagram, LinkedIn, Vkontakte.
• Analyse the effectiveness of advertising investments.

= HOW do we work? =

For any project, we make a test campaign with a small budget. We try various creatives and approaches, evaluate the effectiveness, and then decide how to scale.

Advertising will be launched from your account at Facebook Business manager with using of your card.

= WHAT about the cost? =

FIX is provided for the test campaign (depending on the business and degree of difficulty), then we can discuss two schemes: monthly fee or% of each of your sales or transactions.

= FOR more information, discussion of your project and calculation of the cost of work =

- write us personal message
- call +357 96 888 320
- write to e-mail: [email protected]

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We work 24/7 in all cities of Cyprus.
We speak & can work with the audience in Greek, English, Russian.