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Today, many advertisers are actively reallocating some of their marketing budgets to organic traffic. But not all of them have yet had time to appreciate the advantages of OEM advertising, which is similar in performance to organic traffic.

Why should brands take a closer look at OEM advertising right now? Read this article for Business of Apps by Karina, Head of Zorka.Network 👇

OEM Advertising: the next breakthrough in user acquisition Marketers who are constantly looking for new traffic sources should learn about the Original Equipment Manufacturer (OEMs) advertisement: the next big thing in user acquisition traffic sources. Mobile phones serve as the first screen when it comes to any kind of an interaction these days. According....

Hi 👋

At our weekly all-hands meeting, the Zorka.Network team traditionally discusses trends in user acquisition. Today we decided to pay special attention to the continuous connection between paid and organic promotion, because due to the termination of IDFA support many advertisers redistribute their budgets in favor of organic traffic.

As we always advocate for a reasonable balance, we’ve prepared three trends that will persist in the second half of 2022 in user acquisition.

1️⃣ In-app video ads can be up to 5 times more effective than static media ads to attract users.
Developers and marketers are striving to create visuals that not only hold users' attention, but also inspire them.

2️⃣ The role of A*O optimization and Customer Product Page customization will increase even more.
UA teams will rely on A*O teams to share how to create an effective Customer Product Page. On the other hand, UA teams will be able to share valuable information about the performance of various CPPs.

3️⃣ Develop In-App Events.
With In-App Events, developers can already promote events, contests, live events, new seasons or major app updates. This will continue to bring an extra booster of user engagement to apps.

What do you think? Do you agree with everything?