UDIAR

The other day hockey player Alexander Ovechkin broke the record of Canadian Wayne Gretzky in a match against the New York Islanders, scoring the 895th puck. Did you know that great achievements start with the defence of ideas? Yes, yes, everything that makes wins and records happen today was once patented!

⛸️ For example, the hockey goalie mask was patented by the director of the Neurotrauma Research Laboratory at the University of Ottawa in 1985! The inventions of this lab were aimed at preventing head injuries in various sports. By the way, besides providing safety, the mask also has a spectacular look and resembles a gladiator's helmet, did you notice?

🧊 Almost 60 years before, in 1897, an inventor and famous military medic decided to make special ice for the production of soda for whiskey. To do so, he obtained a patent for the production of dry ice. In 1925, the brand name ‘Dry Ice’ appeared, but over time the name became generic and after 7 years the trademark had to be cancelled. What does this have to do with hockey? It has to do with the fact that ice can be wet, but the friction on it is dry! It is because of the so-called dry friction that the puck can reach speeds of up to 170 km/h!

🔥💡895 Ovechkin's pucks are not just numbers. They are hundreds of patented technologies behind every win!

Types of intellectual property and ways of protection

Copyrights - protect literary, artistic, musical and other works. Authors have the exclusive right to use and distribute their works.

Patents - protect inventions, new technical solutions and developments. Patent law allows the owner of an invention to control its use and profit from its commercial application.

Trade marks - protects brands and marks under which goods or services are produced. Registering a trade mark helps prevent other companies from using similar signs.

Industrial designs - protect the unique appearance of products. This can be the shape, design or decoration of a product.

Intellectual property protection is an important aspect of modern society and economy. It stimulates creativity, innovation and economic growth by protecting the rights of creators and companies from unfair competition. Without proper IP protection, the risks to creators and businesses increase significantly, which can lead to reduced motivation to develop new ideas and technologies, as well as significant economic losses. Intellectual property protection is therefore a key element of sustainable development, both at the level of individual companies and on an economy-wide scale.

Author and copyright holder

These are two important figures in the context of intellectual property, and understanding their roles and relationships is key for anyone who creates or uses the works of others.

The author is the creative genius:
* Creates a work of creativity. He is the source of the idea and the labour behind the work.
* Has exclusive rights to his work, including the right to publish, reproduce, distribute, publicly perform, etc.
* has copyright on his work, which arises at the moment of its creation, regardless of the form of fixation and without the need for registration.

Right holder - owner of rights:
* a person or organisation that acquires the rights to a work from the author, usually by contract or inheritance.
* may be the author of the work if he has not transferred his rights in it to a third party.
* has the right to commercialise the work, i.e. to use it for commercial purposes, making a profit from its distribution, sale, licensing, etc.

The main difference between the author and the right holder is that the author is the creator of the work, while the right holder may be someone else who has obtained the rights to the work from the author.
In most cases, the author and the copyright holder are the same, especially if the author sells or licences their rights themselves.

Management of the results of intellectual activity

This is a critical aspect of organisational management, where the object is unique knowledge expressed in the results of intellectual activity and related property rights. Intellectual property rights, being an intangible asset, require not only legal protection but also optimal management to achieve the company's strategic goals and ensure successful competition in the market.

Objects of management:
* Materialised carriers of knowledge in which the results of intellectual activity are reflected.
* Means of individualisation.
* Intellectual property rights.

The results of intellectual activity include intangible creations of human intellect such as patents, copyrights, trademarks and trade secrets. Their intangible nature presents organisations with certain challenges compared to traditional property such as land or goods.

Unlike traditional property, the results of intellectual activity are ‘indivisible’: theoretically, any number of people can ‘consume’ an intellectual good indefinitely. In addition, the creation of a system of rights protection that will be effective enough to stimulate innovation, but will not lead to excessive restrictions, is the main focus of modern legislation in this area.

Artists express concern over copyright infringement due to AI use

According to Reuters, international artists are finding themselves on alert over potential copyright infringements related to the use of artificial intelligence. Journalist Blake Brittain reports that high-profile artists including Billie Eilish, Nicki Minaj and Stevie Wonder have signed an open letter stating the negative impact of AI on the creative process, claiming it ‘sabotages creativity’ by creating music based on existing works.

The artist emphasised that at this rate of AI use, real musicians may not have enough space in the music market. This opinion is shared by many major record companies, such as Sony Music, Universal Music Group and Warner Music. In particular, Warner Music initiated a lawsuit in June against Suno, a company that creates music using AI.

The Suno defendants insist that their products make fair use of human-made creations and warn that any guilty verdict could seriously damage the burgeoning AI industry.

These legal cases raise many complex issues for the courts, including the need for exceptions for AI when using copyrighted material to create new content. Brittain summarised that cases from the record companies could take many years to resolve.