Scalers PPC

Scalers PPC

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25/03/2021

Here are the four very useful tactics to achieve this:

👉 Loyalty programs allow you not just to tell your customers you appreciate them but to prove it. Something as simple as VIP access to a special deal or event can go a long way in encouraging customers to come back to your site next time they need a product or service you offer

👉 Automated emails that walk customers through the benefits of using your products or services, allowing you to address the pain points or frequently asked questions, even before your new customers realize they have these problems

👉 Featuring user-generated content in your emails and social media profiles keeps your customers invested in your business and will see them spending more down the line

👉 Creating a custom hashtag so that your relationship with customers feels more personal and friendly than the average business when you engage with and feature them

Photos from Scalers PPC's post 10/03/2021

Here's an on-point explanation of the term 'niche'. From our experience, not many truly understand what it stands for. 🤓

Photos from Scalers PPC's post 12/01/2021

Why is PPC your go-to channel? Check out the slider ScalersPPC prepared for you ⬆️
PPC is one of the fastest ways to expand your business in 2021 🔥

11/01/2021

Latest Google Updates ⬇️

𝐔𝐬𝐞 𝐝𝐚𝐭𝐚 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧𝐬 𝐭𝐨 𝐩𝐫𝐞𝐯𝐞𝐧𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐢𝐬𝐬𝐮𝐞𝐬 𝐟𝐫𝐨𝐦 𝐢𝐦𝐩𝐚𝐜𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡, 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 💯

Smart bidding uses conversion rates to calculate auction-time bids, so if you're having occasional tracking issues or conversion delays, your Conv. rate won't be accurate. Now, you can avoid this.

🔥 Data exclusions is an advanced tool that tells Smart Bidding to ignore all data from dates when there were issues with your conversion tracking.

If your conversions are late for two days, for example, or a tag was accidentally removed from your site, and your conversions weren't tracked, you can exclude that data so that your smart bidding isn't affected.

Tools ➡️ Shared Library ➡️Bid Strategies

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