Appska

⚽️ How to prepare for the FIFA World Cup when it comes to mobile user acquisition

From June 11 to July 19, the FIFA World Cup will take over as the world's biggest sporting event — with an estimated 6 billion people tuning in.

But it's not just sports apps that will see a surge. Users will also flock to adjacent categories: food delivery, news apps, streaming services, and e-commerce.

Adjust and Sensor Tower have put together a useful guide with analytics from the 2022 World Cup, sharing key stats and insights. These are worth keeping in mind as you plan your campaigns for this year's tournament.

A few highlights:
🔵 The biggest engagement spike comes during the first week of the tournament — not the final.
🔵 User activity is closely tied to matches featuring specific national teams.
🔵 Even in countries whose teams didn't qualify, app installs in related categories grew by as much as 1,200%.

Read the full article via the link and get ready for the most mobile World Cup yet 📱
https://www.adjust.com/blog/world-cup-2022-app-trends/

appska.com

Singular, together with its partners, conducted a global study of the global mobile advertising market and prepared a Quarterly Trends Report 📊

The report will be useful for mobile marketers and anyone managing performance budgets, distributing them across advertising platforms and GEOs.

The article provides an overview of the key figures and insights from the study ➡️ Read https://appska.com/blog/mobile-marketing-trends-singular-report/

appska.com

We dropped by Mobile Forum – here's how it went 😉

We couldn't let this key event in the mobile marketing world go without a recap.

It was a vibrant, large‑scale, and highly productive gathering, bringing together brand advertisers, agencies, platforms, and ad networks.

The business program was truly packed. The live discussions were especially great — engaging, insightful, and full of real talk.

❤️ A huge thank you to the organizers, partners, and clients for the wonderful opportunity to connect and share experiences.


appska.com