Viral Double

What are paid ads? 📢

In broad terms, paid ads are pretty much any media space you purchase (as opposed to earned or owned media).

The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

Types of paid ads: display ads – image ads or banner ads; video ads; text ads; sponsorships - influencers.

Benefits of paid ads:
Paid ads allow you to tailor your messaging based on the person you are targeting. You can design your ad and its messaging perfectly to ensure that it grabs the attention of your target audience.

You can specify on your campaign what kind of people will find your advertisement, ensuring your ads are only delivered to those who want to see it most.
You can target those with specific income levels, locations, interests, etc.

Digital advertising can track it all and sets itself apart from traditional advertising channels.