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Excelente artículo sobre CBO.

The Performance Marketer’s Guide To Facebook’s Campaign Budget Optimization Facebook’s Campaign Budget Optimization provides direct response marketers an automated way to leverage Facebook’s predictive bidding to scale their conversion volume across multiple ad sets. Balancin

Introducing an Easier Way to Maximize Campaign Results We're introducing campaign budget optimization to give businesses an easier way to manage their ad budgets and ensure better optimal results.