Indego Design

COACH has joined forces with Macao artist () for a special collaboration, crafting exclusive visual identities and a series of interior art installations to celebrate the opening of the COACH Macao flagship store .hkmo . Centered around the core concept of “Transcending Spaces,” the artist interweaves iconic Macao elements—such as its UNESCO World Heritage architecture, Portuguese-style cobblestone streets, and almond cookies—with quintessential New York and COACH symbols, including REXY, the COACH Signature logo, the Empire State Building, and food trucks.

Through a process of architectural deconstruction and reassembly, these motifs converge within a surrealistic space, transforming into “keys” that connect the two cities. The work artistically blends the urban landscape of New York with the unique fabric of Macao, constructing a fantastical dialogue across two metropolises. By dismantling and reimagining architectural forms, the artist allows the cultural symbols of both places to collide and merge freely within the space, evolving into a visual link that bridges East and West.

This collection aims to redefine the sensory experience of retail space, inviting viewers to transcend physical boundaries and immerse themselves in the infinite possibilities and poetic imagination born from cultural fusion.
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Designed by .mo
Animated by
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