Innomative

Happy Chinese New Year Everyone!

This Lunar new year is the year of the Rooster or 鸡年

People born in the year of the Rooster tend to be very observant, hardworking, resourceful courageous and talented. “Roosters” are very confident in themselves and are usually active, amusing and popular among a crowd.

Roosters are happiest when they are surrounded by others, they enjoy the spotlight and will exhibit their charm on any occasion.

Here are some lucky things for you to keep in mind if you’re a “Rooster”;

• Lucky numbers: 5, 7, and 8
• Lucky days: the 4th and 26th of any Chinese lunar month
• Lucky colors: gold, brown, and yellow
• Lucky flowers: gladiola, cockscomb
• Lucky directions: south, southeast

And if you’re superstitious, here are things you should avoid;

• Unlucky color: red
• Unlucky numbers: 1, 3, and 9
• Unlucky direction: east
• Unlucky months: the 3rd, 9th, and 12th Chinese lunar months

Case Study: Michelin Guide Shanghai Launch

The Michelin Guide launched in Shanghai for the first time in autumn 2016 and we had the privilege to support the digital and social launch. Since this was their first time entering the Chinese market, they needed to expand and integrate their brand awareness by utalising China targeted digital marketing in order to increase buzz and awareness.

Some Challenges we faced during the course of this project was that most of the Chinese consumer did not know the type of selection criteria used for the selection of the Michelin star restaurants or who the judges would be. Furthermore, Chinese diners did not perceive a French automotive tyre company as eligible to comment yet along judge Chinese cuisine. The Michelin Guide needed to establish brand influence within the Chinese consumers, and improve their brand awareness.

Based on the current consumer awareness of The Michelin Guide, we planned a series of social and digital campaigns to promote brand awareness and social visibility. During the Michelin Guide grand launch event, we lived streamed the event on Weibo and WeChat as well as collaborated with well-known KOLs. At the same time the introduction of APP downloads, improved the brand's exposure and dissemination impact.

The campaign lasted 45 days (September 1 - October 14 2016), there were 23,100,000 page views and 260,000 engagements across social platforms. We increased both Weibo and WeChat fans by approximately 20,000 each which exceeded all the planned KPIs.

Over all it was a great success and we are extremely proud and happy to work on such an amazing project.

Happy New Year! We hope you have a great year ahead of you!

Reuter Communications and INNOMATIVE ink partnership

Reuter Communications and INNOMATIVE have established a strategic alliance to offer a proprietary data solutions product to premium and luxury brands in Greater China.

The alliance will see Reuter Communications to integrate INNOMATIVE’s data and digital capabilities into its clients’ solutions, while INNOMATIVE will have full access to the marketing and communications capabilities that Reuter Communications offers to luxury and premium clients.

The two also team up to provide EYWA, a digital marketing solution, allowing brands to manage and oversee all their online customers’ interactions, conduct business analytics and create highly automated and efficient communications campaigns.

The agencies’ existing clients include AMAN, InterContinental Hotels Group, Sotheby’s, Ralph Lauren, Delvaux, Harrods, TOMS, Mytheresa.com, and Swarovski.

Chloe Reuter, founder and CEO of Reuter Communications said: “This alliance bolsters and complements our existing digital and communications offering and we’re excited to offer our clients new products and services.”

“Both agencies bring very specific skills, talent and experience which is very powerful when combined. We look forward to working together to service existing and new clients in the premium and luxury industries,” said Alex Shen, managing partner of INNOMATIVE.