FxLab

The WeChat Mini Program uses Karl Lagerfeld’s favorite black-and-white colorway, with the Kameo logo and his signature decorated. The brand awareness module integrates Mr. Lagerfeld’s biography, quotes and sketches, giving users a memory palace to thoroughly explore Karlism. The layout is neatly divided, just like his couture silhouettes; the interaction experience is delightfully smooth, just like the model steps of a runway in Paris.

Zegna released a new logo and brand identity system on November 30, 2021. F(x)Lab applies it in the UI/UX design for the new version of the Zegna WeChat Mini Program. The double-stripe signifier and the Zegna Vicuña/Warm Black color palette develop a bright and vivid sense of modernity to the pragmatic and rigorous tone. The style contrast between the two Chinese fonts Song and Hei also echoes the inherent tension of the serif Zegna logotype and the sans-serif Helveesti typography.