Digiant Global

China's e-commerce "Double 11" shopping festival, in its 15th year, saw robust sales, showcasing strong consumer spending.

https://mp.weixin.qq.com/s/zuYRdUUl3eKPCSkdvgH29A

8 Bit of News｜双11销售创纪录 ​China’s Double 11 Shopping Spree Records Nicaraguan exporters eyeing the Chinese market for their high-quality products. 拉美出口商计划扩大中国市场合作。点击查看更多新闻。

Wechat in the Numbers
Tencent unveiled its Q3 2023 financial results, announcing that the combined MAU of Weixin and WeChat has reached 1.336 billion. Notably, total video views on climbed over 50% year-on-year, while FinTech Services maintained double-digit year-on-year growth. Furthermore, Weixin's closed-loop advertising revenue recorded a year-on-year increase of over 30%, contributed over half of Weixin advertising revenue.



https://www.linkedin.com/posts/teamwechat_channels-activity-7130516708766732288-4FH8?utm_source=share&utm_medium=member_desktop

How integrates eCommerce to its main function?

The shift of Douyin from an entertainment app to an
eCommerce platform while keeping its entertaining function
works wonders for Douyin marketing strategies.

Which “Big Player” does belong to?

Not Tencent, not Alibaba…

Douyin belongs to Bite Dance ecosystem.

The next two weeks we will focus on :
China’s Tik-tok

First things first: What is Douyin?
Originally though as a music creative short video social
application in China in 2016, Douyin is now one of the
most multi-purpose widely used apps in China

In China, more than 1 billion people have access to the internet?

The stickiness of Chinese internet usage reaches 7.15 hours per day, which means Chinese users spend nearly 1/3 of their day actively using their phones.

The top 3 uses are for messaging, videos and shopping

holds the highest traffic value share, followed by