NASK

A typographic SOS from London.

Britannia Financial Group: a strong coat of arms, a solid legacy, but one of the main issues was typographic. An identity held back by a generic Trajan, unworthy of the brand’s ambition.

We stepped in with a full brand audit, then a surgical typographic rework alongside our friend . A bespoke serif that honours the heritage, paired with Atlas Grotesk to carry it forward.

Typography is never a detail.