Mystifry

the may menu is here! 🌞🍩

(also, there will be a mother's day special this sunday)
pre-orders are OPEN – link in bio.

long lines around the block. always sold out. loyal regulars. media coverage and (online) hype. for many, that’s what business success looks like and for a long time, i thought so too. but the price was high: i sacrificed my mental and physical health. i burnt out doing what i love. it was honestly heartbreaking.

for over six years, i poured everything i had into mystifry. worked day and night – no matter if i was sick, stressed out or freshly postpartum with my baby. never really switched off. always kept going going going. managing a team, dealing with financial pressure, navigating an unstable economy, trying to meet my own impossible standards
while raising a young child – it was just way too fu***ng much. and it broke me.

i know a lot of business owners don’t talk about this stuff. we’re afraid of seeming weak or, even worse, ungrateful. it’s a path we chose, after all. but even if this feels like oversharing, i can’t and don’t want to keep going like that. i’ve made my final decision: the donuts aren’t coming back (at least not to the shop) – BUT this isn’t the end. soon, you’ll be able to enjoy mystifry donuts again. more on that later.

and to anyone out there struggling and holding on for dear life: you don’t have to earn your rest. you’re allowed to press pause. to change everything. to start over, anytime.
if this reaches even just one person who needed to hear it today, then it was worth it.

take care of yourselves. check in on your (self-employed) friends. take your mental health seriously. get help. go to therapy. 

peace out. ❤️‍🩹🖤