OutstandingRadio

I heard a great radio ad yesterday…a compelling new idea that caught my interest. I marveled at the cleverness of the new idea and thought to myself: this is something I’d like to learn more about. So I leaned into the radio to capture the name of the advertiser just as the ad ended abruptly with something that sounded like: “Go to schmfvijhumf.com.”

Wow…I thought. That 30-second ad worked perfectly at gaining my attention and increasing interest for 25 seconds and then threw itself under a bus in the last 5. A waste of $40 – 100 every single time it runs. And if I knew whose ad I’d just heard, I would have loved to help them get success with a jingle…because with their domain name sung clearly instead of spoken, the listener would not only hear the name, but also subconsciously begin to memorize it. That’s what the human brain does with short musical soundbytes.

p.s. I was so bummed-out at the ineptitude of the advertiser that I’ve also forgotten what the entire ad was about. But it was pretty clever.

Thanks Wayne Ens for sending this my way. Words and pictures tell us the facts, but music tells us how to FEEL. And most purchasing decisions are made on the basis of feeling rather than fact.
https://www.youtube.com/watch?v=1IBve4PdACQ

HMMA / MIMICON Hearing is Believing presentation by Hummingbird Productions Bob Farnsworth, President of Hummingbird Productions, gives a presentation about the power of music in advertising at the Holloywood Music in Media Interacti...

If your business advertises on radio or television, there's a good chance your ad is blending in with the rest of the 5000 commercial messages consumers encounter everyday. (See "Cutting through the clutter" CBS News).

If your commercial sounds like everyone else's, you're buried. There are two ways to stand out:
1. Buy more ads (the heavy hammer approach) or
2. Create commercials that stand out from the clutter, ones that leave your business name stamped indelibly in the mind of consumers. Outstanding Radio is the sharper nail approach....from iTravel2000 to Maytag to AlarmForce to Think Protection to Benjamin Moore to Shur Gain Dog Food and roughly 1500 other businesses from huge to tiny, we're here to help your business get famous faster.