MerchGlobal

Ever wonder where that promotional merch ends up?

The good news is its marketing potential almost always is optimized during its lifecycle. Those t-shirts and pens get used hundreds of times, and interestingly not always by just the same person.

79% of people, the real MVPs, recirculate their branded items when they've decided they're done with them. They do so in a variety of ways, the most popular, at 53%, being regifting to peers.

Today's dominant consumer demographic is much more intentional with their ecological impact than any previous generation, making repurposing and resale shopping the desired option.

When merch changes hands and households like this, it extends its previously projected lifespan. New owners, fresh enjoyment, extended impact.

Every day merch spends in use is another day it makes valuable brand impressions!