99th Percentile

Sometimes a meme is the best TOFU content you can post.

TOFU Content - Top of Funnel Content - what is it?

Top of Funnel Content is content targeted toward gaining attention and views - often used for new or small brands looking to just get as many eyes as possible on the brand.

The main issue with TOFU Content is: while you may find yourself with an influx of views and an inflated ego - if you only post TOFU content, you aren't going to build a strong brand or convert the viewers into customers the way you want to.

IF YOUR ONLY GOAL IS VIEWS - post as much TOFU content as possible.

BUT

If your goal is anything else, you'll have to mix some MOFU and BOFU Content in too.

Stop lighting your advertising dollars on fire, you worked hard for them so it's only right they return the effort.

Time and time again agencies, contractors and marketing teams make massive promises up front and don't end up delivering, then blame it on: market cycles, seasonality, or politics - heck, you've probably experienced it first hand. But it doesn't have to be that way.

Since 2022 our team has created over $55 million in revenue for our clients and averaged a 40:1