First Love

Hair is never just hair.

It holds the smell of home. The touch of someone we love.

The moment we chose ourselves — finally.

Inspired by this article by Ana Klikovac, we’re reminded that hair carries more than beauty — it carries memory, culture, and connection.

At First Love, we believe haircare is memory care.
Every oiling session. Every comb through. Every tangle.
A thread back to who we are. A ritual, not a routine.

✨ Tell us: What memory does your hair hold? Comment below ⬇️

Bella Hadid went blonde for Cannes — and we’re manifesting she packed The Everything Oil in her carry-on 🚨

If you’ve gone blonde (or plan to), this is your sign to shop our Everything Oil ✨

Tag and make our small business dreams come true ⬇️

Our mom is the reason we are who we are today—and the reason First Love exists.

Growing up, I always hoped to become even half the woman she is. She carried her struggles with grace, never letting them show, while giving us the childhood we dreamed of. She worked tirelessly, but always showed up when it mattered—teaching us that it’s possible to chase your dreams while still showing up with love.

She taught us to never shrink ourselves, to prioritize our well-being first, and to find beauty in the everyday. First Love was built on that foundation. Every time we use The Everything Oil, we’re reminded of her, of the way she gently placed jasmine in our hair, making even the simplest moments feel like love.

Happy Mother’s Day 💌
Sending love to everyone celebrating and extra love to those who are missing someone today.

use code MOM10 to treat someone special today 💞

a little goes a long way with our Everything Oil — PS we only have 25 bottles left …🏃🏽‍♀️💨 don’t walk

❤️

my relationship with hair lately is equivalent sel + benny’s type of love 💌

which slide do you relate to? ⬇️