Linda Mackie Creative

I’m honoured and excited to be part of a Royal Roads University panel discussion on The Entrepreneurial Journey alongside some inspiring entrepreneurs and leaders happening tomorrow.

As someone who has spent much of my life in creative industries, first in advertising, then as a makeup artist, and now photographer, creative producer and podcast host, I’ve learned that entrepreneurship is about so much more than building a business.

It’s about many things including:
- Learning to express yourself more fully.
- Stepping outside your comfort zone.
- Finding confidence in your own voice.
- Building meaningful relationships and community.
- And continuing to grow into who you’re becoming.

Photography has been such a wonderful tool in my own journey of self-expression and self-acceptance and I'm very grateful that the work that I provide for my clients allows me to help them feel seen too.

I’m really looking forward to this conversation and sharing honest reflections on creativity, entrepreneurship, storytelling, visibility and human connection in today’s world.

Thank you to Royal Roads University for the invitation 🤍

Portrait of me by Tracey Scott Photography

WestShore Chamber of Commerce Royal Roads UniversityHeadshots Matter

You need more content.”

We hear this everywhere, from marketing blogs, social media courses, branding experts, and pretty much every conversation about visibility.

And yes, content matters. But after more than twenty years of photographing entrepreneurs, creatives, and business owners, I’ve learned that more content doesn’t always create more connection.

So many clients come to me saying they’ve had photos taken before, but the images didn’t really feel like them. They had lots to choose from and were trying to show up consistently, but something still felt off.

Because volume alone won’t build a brand that lacks clarity, creative direction, and purpose.

I believe a smaller, more intentionally created collection of images that truly reflects who you are will always be more powerful than a huge gallery full of generic shots.

One of my amazing clients, Susan Oubari, described her portraits as “the key to my soul, the first impression to prospective clients.” And that’s exactly what thoughtful brand photography can do. It helps people feel your presence and begin to trust you before you’ve even said a word.

The pressure to create more is constant. But presence doesn’t come from quantity. It comes from clarity, confidence, and images that actually feel like you.

If you’ve been creating more but feeling less aligned, maybe it’s time for a different kind of photo session.