Avela Advertising

Pay-Per-Click

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked.

When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, that’s a hefty profit but in order to get the results you want, a lot of things has to be considered before putting the ad.

Where does your ad show on the internet, when does it show, how the ad looks. All these affect the results critically and that’s what Avela advertising is for.