STAT Search Analytics

Many brands are approaching AI search with the wrong goal in mind. They’re focused on citations, when they should be focused on mentions 💡

In traditional search, success is often measured by clicks and traffic. In AI search, success can look very different: your brand being recommended, referenced, or discussed in a response generated by tools like ChatGPT, Gemini, or Claude. That’s where GEO comes in.

GEO isn’t only about optimizing your site — it’s about strengthening your brand’s presence across the web to increase your chances of appearing in a response. Remember: in the age of AI search, focus on visibility over traffic.

We recently turned our attention to analyzing where AI Mode features are positioned on the SERP, and found that the organic-like cards feature tends to appear below the fold. While SEOs can likely influence cards, they have a low probability of driving a click.

Lesson: The less likely a click becomes, the more you should focus on brand mentions as an alternative KPI.

As more searchers flock to the likes of ChatGPT, Gemini, and Claude, it’s time to consider how best to optimize your content for these platforms. Traditional SEO no longer ticks all of the boxes, and an updated approach is needed.

While AI search is still developing, now is the time to start optimizing and measuring your performance. That’s where GEO comes in: https://bit.ly/3S5b4zN

What is GEO? And why it matters for your search strategy AI search calls for a different approach to optimization, but what does that look like in practice?

The overlap between SEO and GEO is growing all the time, so it’s time to assess which tactics and priorities have shifted. Here’s what we’re seeing:

✔️ Brand matters more
✔️ Mentions matter more
✔️ Clicks matter less

We’ve broken down how AI search and traditional search really interact, and the five tactical shifts you need to make. Check it out: https://bit.ly/4slkZxL