EveryDayDreamers

Embrace Inclusivity: A Guide to Marketing! 🤟🤝 🔍

1. Captivating Captions 📽️🔍

2. Transcripts for All 📝🗒️

3. Sign Language Inclusion 👋🏼🤟

4. Visual Elements Speak Volumes 🎨👀

5. Representation Matters 👥🌟

By implementing these marketing practices, your company can create an inclusive environment where everyone can access and engage with your brand.

Together, we can build a community that celebrates diversity and fosters genuine connections! 🌈🤝

Every piece of copywriting has purpose.

And whether it’s an email, sales page, or social media ad - every business owner needs to understand the importance of having people take action after they’ve read it.

That’s why the Call-To-Action, or CTA, is so critical!

A poor CTA, more often than not, will mean poor conversions.

The most common mistake people make with CTAs is using passive and weak language:

• Buy Now
• Read More
• Click here

They’re bland, boring, and worst of all - they do not inspire action.

Here are some examples of strong, well-performing CTAs:

• Find Better Jobs
A CTA for a job search website.
• Create My Graphic Now
A CTA for a graphic designer.
• Get My 20% Off Coupon
A CTA for a clothing brand.

𝘞𝘩𝘢𝘵’𝘴 𝘢𝘯 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘰𝘧 𝘢 𝘊𝘛𝘈 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘸𝘰𝘶𝘭𝘥 𝘱𝘦𝘳𝘧𝘰𝘳𝘮 𝘸𝘦𝘭𝘭 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥?🤷

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗟𝗶𝗸𝗲 𝗧𝗵𝗲 𝗢𝗽𝗽𝗼𝘀𝗶𝘁𝗲 𝗢𝗳 𝗥𝘂𝘀𝗵 𝗛𝗼𝘂𝗿?🚗

You’re not alone.

In fact, it’s such a common problem that we’ve decided to make a handy little checklist of what may be driving your lack of traffic and conversions:

• Poor SEO
• Wrong targeting
• Unappealing copy
• Horrible website user experience
• Lack of social media presence
• CTA’s that don't convert
• Intrusive pop ups

So you scanned through the checklist, but you may be wondering: “𝘐 𝘥𝘰𝘯’𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘪𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘢𝘱𝘱𝘭𝘺 𝘵𝘰 𝘮𝘦!”🤷‍♀️

Not to worry, we’ve designed an ‘analyze your website’ feature over at our site. Simply enter in your website URL and our software will run the checklist for you, letting you know where your problem areas lie.

You may only be a tweak or two away from opening the floodgates of traffic, conversions and 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 on your website!

www.everydaydreamers.ca

𝗥𝗲𝗮𝗱𝗶𝗻𝗴 𝗧𝗵𝗶𝘀 𝗪𝗶𝗹𝗹 𝗧𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀 𝗙𝗿𝗼𝗺 ‘𝗠𝗲𝗵’ 𝗧𝗼 𝗠𝗮𝗴𝗻𝗲𝘁𝗶𝗰
💁‍♀️🧲💨

Your headline is your scroll stopper. It needs to be catchy, intriguing and hit the pain point of the reader immediately.

If you can’t get someone to stop and read your headline, you definitely can’t get them to read your copy. So we’ve pinpointed 3 simple headline formulas that will stop readers in their tracks and draw them towards your copy:

1. Say what it is
Whenever our brains see something new, the first question it asks is: “What is this?” You can address that question with your headline!
Ex: 𝘈𝘪𝘳𝘉𝘯𝘉: 𝘉𝘰𝘰𝘬 𝘶𝘯𝘪𝘲𝘶𝘦 𝘱𝘭𝘢𝘤𝘦𝘴 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘢𝘯𝘥 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘰 𝘥𝘰.

2. Say what you get
Benefit oriented and immediately sums up what you get.
Ex: 𝘖𝘵𝘵𝘦𝘳𝘣𝘰𝘹: 𝘓𝘦𝘴𝘴 𝘭𝘢𝘣𝘰𝘳𝘪𝘯𝘨. 𝘔𝘰𝘳𝘦 𝘰𝘶𝘵𝘥𝘰𝘰𝘳𝘴𝘪𝘯𝘨.

3. Say what you’re able to do with it
This instantly makes clear what the reader can accomplish with your product/service.
Ex: 𝘛𝘩𝘦𝘺 𝘶𝘴𝘦𝘥 𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘵𝘰 𝘱𝘭𝘢𝘯 𝘵𝘩𝘦𝘪𝘳 𝘥𝘳𝘦𝘢𝘮 𝘸𝘦𝘥𝘥𝘪𝘯𝘨.

💡 𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 ‘𝘮𝘢𝘨𝘯𝘦𝘵𝘪𝘤’ 𝘢𝘥𝘫𝘦𝘤𝘵𝘪𝘷𝘦 𝘵𝘰 𝘶𝘴𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦𝘴? Ours is “breathtaking”!