Capulet
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10/21/2019
Capulet hosted Fireworks Factory at Hollyhock on Cortez Island from September 29 - October 3, 2019. Fireworks Factory is a conference for senior-level marketing and communications professionals looking for an unorthodox learning experience. We welcomed a mix of for-profit and non-profit attendees to wrestle with big ideas like trend spotting, neuromarketing, and campaign ideation.
Canadian children of the 90's will remember a 1999 commercial featuring a tiny hippo improbably roaming a suburban home. The North American House Hippo taught us about media literacy. He's back for Canada's federal election to help us deal with fake news.
What we like: Resurrecting an old campaigns is an easy way to jump-start awareness and score some lazy earned media.
What could be better: The campaign landing page is pretty underwhelming--poorly organized and too inward-looking.
10/07/2019
At New York Comic Con this week, Wendy's released its own Dungeons & Dragons-style table-top roleplaying game. The 97-page game manual invites you to battle pangs and grumbles in the mystical nation of Freshtovia. There are even character sheets and a dice simulator.
What we like: It's pretty bizarre. But it's also a note-perfect homage to and satire of Dungeons & Dragons, which has enjoyed a recent cultural resurgence.
What could be better: I might have waited a few months to launch, as it feels a little derivative of KFC's even-wackier anime-style dating simulator game in the news last month.
The Fight Against Frozen Beef | Feast Of Legends Wendy's Role-Playing Game
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