Good Fortune Collective

lululemon, a brand built on community, needed to earn their place in the running world at the New York City marathon. Problem was, Strava challenges were great at motivating people to run individually, but the functionality to build community was lacking.

Through a first-of-its-kind partnership with the definitive digital activity tracker—Strava—we developed a digital-first app where runners earned points for running together, and redeemed points for pro-level recovery experiences at the SoHo brand house.

The re:pair challenge has been replicated globally at marathons ever since.

Launching Eagle Powertrain meant designing a dedicated product page for the SRAM MTB website. New copy. New animations. New ways to romance products. Without adding complexity, we improved the experience to help people explore Powertrain one feature at a time.

Here's one animation, see the rest here: https://www.sram.com/en/sram/mountain/collections/eagle-powertrain

To launch SRAM's first eMTB offering, Eagle Powertrain, we focused on the one thing other brands couldn’t—the holistic experience. Communicating how the features work together, not individually, to make the experience better.

The modular campaign articulation doubled as a copy construct that allowed us to express the entire range of what makes SRAM MTB Eagle Powertrain so awesome.

Go for the better ride.

https://www.sram.com/en/sram/mountain/collections/eagle-powertrain