Elastic Email

Personalisation is meant to make your subscriber feel like an email was written just for them, not to prove how much data you have collected. Generic campaigns don't work very often, but "creepy" personalisation can hurt brand trust just as quickly.

In our new article, we talk about how personalisation has changed over time, from basic naming and segmentation to more complex lifecycle automations. We also show you how to set up automatic, rule-based segments and custom merge fields in Elastic Email to make sure your campaigns stay relevant and up to date.

Find your personalization sweet spot here. 👇

Finding Your Email Personalization Sweet Spot with Elastic Email - Elastic Email This is where finding the email personalization sweet spot becomes essential, and tools like Elastic Email can help you get there.

Is your team outgrowing its current way of communicating?

When simple email threads aren't enough, it is usually a sign that you need a dedicated space for real-time collaboration. But with so many options like Slack, Discord, and Google Chat, choosing the right one can be overwhelming for a small business.

We’ve compared the top 5 communication platforms to help you decide which one fits your specific team culture and budget. We also look at how our own Elastic Email Inbox is bridging the gap by bringing team chat and customer support under one roof. Check it out to find the best fit for your growing business.

5 Best Communication Platforms for Small Businesses - Elastic Email We share our 5 best communication platforms for small businesses, focusing specifically on team chat and team collaboration aspects.

The Elastic Email and IFTTT integration is now available to help automate repetitive tasks and save time. IFTTT, which stands for "If This Then That," allows for the creation of Applets that connect your email marketing account to hundreds of other tools without any coding.

Whether it is adding new Calendly invitees to a contact list or syncing campaign data across platforms, this integration eliminates manual effort.

Check out the link below to see the full list of triggers and actions available now.

Brand-New Elastic Email x IFTTT Integration - Elastic Email Explore how Elastic Email and IFTTT integration can revolutionize your email workflows, saving you time and eliminating manual data entry.

February is in the rearview. March brings plenty of opportunities for fresh campaigns and new reach. Here are the key marketing dates to keep on your radar this month. 📆