Go2 Productions Inc.

At live events, experiential marketing gives your brand an active role by making your activation an experience that invites attendees to participate through a game, installation, photo moment, product demo, immersive branded environment, or any creative setup you have in mind. This experience triggers an emotion in the consumers, associating your brand with the good moments they are living at the live event.

If you are planning a live event activation and want to create an immersive experience, contact Go2 Productions

Throwing back to when we collaborated with Experience Abu Dhabi and Ogilvy to create an interactive soccer game for the Man City Block Party fan engagement zone in New York City.

One of the best moments of this project was seeing Erling Haaland participate in the activation, where we created a penalty-kick game in which participants had three chances to kick the ball toward different tiles on a large LED wall behind the goal net. Each successful hit revealed a tourist experience from Abu Dhabi, building an itinerary and turning destination marketing into a game fans could actually play and win.

If your brand is planning a fan zone, live event, or public activation and wants to create an experience people can play and remember, contact Go2 Productions.