Magnify Digital

Deloitte just published their 2026 Media & Entertainment Industry Outlook. We read it. Then read it again.

Their verdict on where the industry is heading is blunt: own audience intelligence and the tech that supports it. Not “consider investing in.” Own it.

The data exists. It always has. What’s been missing is the infrastructure to aggregate it, interpret it, and act on it. For too long, audience intelligence that sits outside traditional ratings and box office has been treated as secondary. That’s the problem we built ScreenMiner to fix.

We’ve written up our take on what Deloitte got exactly right – and what it means for creators, broadcasters, and studios right now.

https://www.magnifydigital.com/post/deloitte-just-made-the-case-for-screenminer

How to Turn Festival Buzz Into Year-Round Audience Growth

Festivals create buzz. Buzz fades. Without a plan, your audience can vanish faster than the closing night party.

Extend the life of your film by:
1. Building a mailing list during your run
2. Scheduling content drops for the months after
3. Using audience feedback to tailor your digital rollout

Don’t treat your festival moment as the finish line; it’s just the first lap.

💡 Want to hear more about why Moyra wants to ditch the word Discoverability?

📆 Book her to speak at your next event! Send us a message or reach out through the Magnify Digital website — we’d love to connect!

Read her post here: https://www.linkedin.com/in/moyrarodger/
Reach out to us: https://lnkd.in/etDaW7ng