Popcorn

We've got a couple of new faces joining the Popcorn team! 🍿

Meet Shin and Jonas, our newest Design Interns. Both recently graduated from VCC's Graphic Design Diploma program and are already bringing fresh creative energy to the team.

Shin's favourite popcorn flavour is sweet and salty, and fun fact: she has a dog named Gucci ✨

Jonas is a fan of classic salted popcorn and loves listening to Japanese music, even though he doesn't understand the lyrics. For him, it's all about the vibe.

We're excited to have them on board and can't wait to see what they create. Welcome to Popcorn! 👏

Popcorn Picks 🍿: The Rise of Niche Creators

Marketing is shifting from mass reach → meaningful connection.

Niche creators are building smaller, highly engaged communities and driving stronger trust, engagement, and conversions.

For brands, it’s not about being everywhere anymore.
It’s about showing up in the right spaces.

Featuring creators like , Camping With Steve, and Spencer E Barbosa who prove that community > crowd.

Popcorn Take 🍿:
Relevance > Reach