Working Design

Today – April 28 – is the International Day of Mourning for Workers killed and injured on the job. At Working Design, we helped one of our clients – Heat and Frost Insulators Local 118 – develop a series of shareable social media graphics targeting asbestos which is the single largest cause of workplace-related death in Canada.

What’s a little different about this message is that mesothelioma, the cancer caused by asbestos, is a slow killer. We often think of workplace injuries and deaths as sudden and violent, like the construction workers who fell from Vancouver’s Bentall Tower in 1981, or the ironworkers who died building the Second Narrows Bridge.

We wanted to challenge this image, showing that toxic exposure in the workplace is just as deadly. It can also be more difficult to identify, challenge and change.

The Revival of America's Hand-Painted-Sign Industry Small businesses are increasingly relying on visual artists to convey that their products aren’t mainstream or mass-produced.