COUA

Happy New Year! 🥂 We we wish you all a safe, wonderful and successful year!

With a new year comes greater goals. We’ve set our goals for COUA this year and we’re excited to support more entrepreneurs, solopreneurs and startups! 🙌

Be sure to aim high and set yourself up for success by actively seeking ways to grow. If you’re still contemplating on starting your own business, take the leap and chase after your dreams this year!

Remember, we’re always here for you and we would love to provide as much guidance and support along your entrepreneurship journey. We’ve been on the journey for a year already, equipped with our combined 16+ years of strategy and design experience. Don’t hesitate to reach out if you need help! 😊
#2021

5 Core Elements of Brand Strategy

In our latest blog series, we share why branding is essential for your success.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When people think about ‘Branding’, generally people immediately link the word to the logo of a company. However, contrary to what most people think, your logo is NOT your brand!✖️

The branding process comes in two main phases - the strategy and the identity.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The brand strategy is one of the main foundations of your business. Before even considering your logo or other visual elements of your brand, you want to focus on setting a clear brand strategy, which will set the direction of the brand for your company.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Brand strategy includes:

✨Vision
✨ Target Audience
✨ Positioning
✨ Value Proposition
✨ Messaging

A successful brand conveys a promise and strongly signals to your target audience what they can expect and experience.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Having clarity around the story of your business creates a compelling experience for your customers, helps you make more informed decisions, and differentiates you from your competitors.

Share this with your connections and reach out if you need help with creating a strong brand! 💡

Get 20% off the first payment of your Squarespace website on your annual subscription by working with us! ✨
⠀⠀⠀⠀⠀⠀⠀⠀⠀
As Squarespace circle members having worked on multiple websites for clients, we can provide you with this amazing perk. Let us help you design your brand cohesive, user-friendly, and search engine optimized website! 😊
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Reach out to us and we’re happy to help. 🙌