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To be able to optimize the creatives we create at D2C, we analyze how the consumer behaves. What worked? What hasn't? and most importantly why?

Some of the metrics we focus on are CPA (Cost Per Action) which will determine the budget of the campaign. The goal is to minimize this cost to get the most per $.

CTR (Click Through Rate) is the clicks that will determine if the position of the CTA and the content works. Are people interested in what you are saying?

We look at TSR (Thumstop ratio) to analyze how consumers respond to moving images, especially UGC ads. Having a strong hook is important to get the consumer at the door which then you will need to retain this attention with other elements. TSR will be helpful to determine if the brand positioning is strong enough and if the hooks you are using work.

The cost of conversion is the final cost we want to bring down. You want to spend the least amount of money per person who purchases. This means the more people that convert, the lower the rate is going to be.

If you need help with your creatives, get in touch with us today!

At D2C we work on creating the best assets for your business by deep diving into your brand. Our creative strategy team focuses on structuring a creative roadmap that consists in 3 steps:

1. Brand and product positioning:
Brand and competitors research.
Target audience exploration and potential new audience avenues.
Create a creative audit.

2. Design production:
Storyboards and creative concepting for new assets.
Designers' briefing and design and editing production.

3. Creative analytics and reports:
Analyze the creatives' performance.
Optimize the designs and edits to increase conversion rate.

If you want to know more, get in touch with us today!