WynnandHowe

This week’s Friday Comic reminds us: storytelling isn’t just a nice-to-have. It’s how you show up with clarity, relevance, and authority especially when the stakes are high.

Forget the fluff. Lead with a story that sticks.�

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We all love the size of the dream (TAM). But smart strategy lives in the space you can actually reach (TRM).

This week’s Friday Comic tackles it in true Wynn & Howe style straight talk with a little humour.
So tell me when you plan, are you chasing the dream, or owning the opportunity?

When leaders talk growth, they often default to TAM (Total Addressable Market). It’s the dream scenario the biggest possible market. But smart ex*****on lives in TRM (Total Relevant Market) the piece of that market you can truly reach and serve today.

TAM gives vision. TRM gives focus. Without that focus, strategies drift and investments underperform.

Question for you: when you plan, are you aiming at the ceiling, or building momentum in the space you can own now?

Read our blog on the TAM vs TRM debate.

https://wynnandhowe.com/why-tam-misleads-and-trm-wins-rethinking-market-opportunity-in-go-to-market-strategy/

Why TAM Misleads and TRM Wins: Rethinking Market Opportunity in Go-to-Market Strategy - Wynn & Howe I’ll never forget one of my early executive conversations about market strategy. A fellow leader was eager to anchor our growth plans to the concept of Total Addressable Market (TAM). Slide after slide painted a picture of billions in opportunity if only we believed hard enough. But the reality wa...