Signpost Communications

The deadline to enter has been extended to this Friday, insurance and finance industry friends!

Insurance & Financial Communicators Association Thank you for your interest in our awards competition. Please fill out this form to register. If you require any additional information or have any questions please contact our office at 602-350-0717 or [email protected].

"Strive not to be a success, but to be of value."

Thank you Dire Consulting (oh, and Albert Einstein). You've just helped me write my new mission statement for my business...

Twitter / direconsulting: "Strive not to be a success, ... Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

Like this idea, from Dire Consulting...

Twitter / direconsulting: Gone are the days of the trifold ... Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.

This used to have a funny name. It's now called the Customer Focus Calendar, which is a lot less fun to say. Either way, it's a great tool to test how you sound to your customers -- customer-focussed or self-focussed.
http://www.futurenowinc.com/wewetext.htm

We We Calculator – measure your copy for customer focus | FutureNowInc.com As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. ...