Leap Consulting.

In this article I'm quoted alongside a couple of other ad types, David Rosenberg of Bensimon Byrne and Dennis Matthews of Creative Currency, about the initial campaign ads from the major parties.

What's in an ad? Dissecting the parties' early campaign messaging The three main parties are now into their third week of making pitches to the public, and have released a series of advertisements trying to get their messages across. CTVNews.ca picked three similar 30-second ads released by the Liberals, Conservatives and NDP, and spoke with marketing strategists....