Behavioral Design Academy

Are our emotional responses to warm and cool colors arbitrary? Not quite. They trace back to the way light physically interacts with our bodies.

Red light pe*****tes deeper into your skin. Your body absorbs it more strongly because you're mostly water, and water absorbs longer wavelengths more than shorter ones. The warmth isn't a metaphor. It's physical.

Understanding the science behind this is the first step towards understanding color psychology.

New video 👇
https://www.youtube.com/watch?v=N1EWcd25hsk

Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level.

This article covers the 12 emotional journeys and how we color to strike the right tone.

The 12 Emotional Journeys of Color Psychology | Behavioral Design Academy Download